Corporate Performance and Market Dynamics in the Hair Care Industry

At the corporate level, Henkel Group, which was spun off from Procter & Gamble this year, for example, even in the face of performance pressure from international giants in the Chinese market.

Its hair and care business still achieved sales of 829 million euros in the third quarter, an organic growth of 6.8%, becoming the fastest growing part of all Henkel businesses.

In this context, domestic and foreign enterprises have flocked to wash the track. According to statistics, only in the first half of 2024, there are six domestic cosmetics companies such as Pelaya.

Shanghai, Juzi Biology, and Freda to launch a new brand layout in the field of washing and care, of which Juzi Biology and Freda are the first to set foot in this market.

However, changes in market demand are quietly changing this pattern. On the one hand, with the popularity of the concept of "skincare hair care", consumers' demand for basic functional care products has been upgraded, and low-cost products can not meet their higher pursuit of scalp care;

On the other hand, under the influence of the economic environment, the trend of consumption downgrade is obvious, and the high price of high-end washing brands has discouraged many consumers, from the sales data, this market change has indeed begun to emerge.