AI and Live-Streaming-Transforming the Skincare and Beauty Industry

This category-specific campaign will continue to provide exposure support for high-quality and unique niche products, offering consumers a diverse range of choices while helping merchants seize business opportunities ahead of the competition.

In addition to this, the campaign actively creates a themed live-streaming room titled "Cultivating Natural Spring Beauty." It calls on skincare and beauty merchants, as well as influencers from various fields, to actively broadcast and showcase skincare scenarios such as beauty salons, SPA centers, and early spring outdoor settings.

Moreover, experts and celebrities will make surprise appearances in the live-streaming room, allowing users to learn skincare techniques on the spot, understand skincare knowledge and product features, and achieve a seamless experience of browsing, watching, and purchasing.

This helps merchants integrate brand promotion and sales conversion, leading to a rapid surge in business.

These seemingly contradictory statements, one after another, profoundly reflect the dilemmas and challenges that traditional enterprises face in the AI wave.

For traditional beauty companies, introducing AI is not just a simple technological upgrade but a transformation of mindset and business models.