The Future of Offline Retail-Adapting to a Changing Landscape

Offline channels may never return to the era of "deep distribution." This means that the level of in-depth services that offline stores can obtain from brands will only continue to decrease.

Firstly, it is essential to mentally "wean off" the concept of "manufacturer service." There will no longer be channel protection, nor will there be in-depth services from manufacturers.

Retail stores must learn to sell their products in a fully open and competitive environment, relying solely on their own capabilities.

Secondly, stores need to break free from past business inertia. In the era of deep distribution dominated by manufacturers, the product selection logic of stores was based on ordering policies and combined with consumer demand.

However, as most brands now focus primarily on online channels and abandon deep distribution in offline channels, stores must reorganize their supply chains with consumer demand at the core. T

his means that a series of business strategies, including product structure and trading methods, will need to be adjusted and changed.