From Scalp Care to Edible Beauty Products
2025-01-20
On the brand side, beauty companies are increasingly playing the "technology card." In addition to the continuous upgrading of the ingredient formulas of core major products, they are also actively exploring diversified tracks.
Categories such as scalp care and beauty oral supplements are emerging accordingly. Moreover, the consumption scenarios of oral beauty products have been successfully expanded, no longer limited to specific times and places.
Traditional oral liquids, capsules, and tablets are gradually being supplemented by "snack-like products." For example, blueberry collagen peptide and enzyme jelly, among other gummy-type products, have been successively introduced.
In the field of scalp care, the refinement of efficacy needs has become the core trend. Consumers' demands for hair care products are no longer limited to basic functions such as dandruff removal and hair loss prevention.
Instead, they are beginning to pursue more delicate care effects, such as voluminous and fluffy, oil control, and soft and smooth.
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