Domestic Brands on the Rise-The Changing Landscape of China's Cosmetics Market

.It is also important to note that, despite the decline in cosmetics retail sales last year, the sales of domestic Chinese brands increased against the trend.

According to data from Qingyan Intelligence, in 2024, the sales of Chinese cosmetics brands grew by 7.46% year-on-year, with the highest increase in sales volume.

In comparison, imported cosmetics showed a declining trend, with Japanese and Korean brands continuing to see a drop in sales in the Chinese market, and European and American brands also encountering a cold reception in China.

It is evident that the contraction of offline channels, the decline in sales of several key categories, and the loss of momentum of imported cosmetics were the key reasons for the slowdown in the growth rate of cosmetics retail sales last year.