Young User Base Drives Growth of Beauty Brands on DeWu Platform

2024-12-25

CBO, through the analysis of multiple cases, found that the business explosion of the aforementioned merchants is inseparable from the high alignment between the platform's users and product consumers, as well as the platform's support for new product traffic.

As the e-commerce platform with the most young users, more than 90% of DeWu APP's users are post-90s, and its user penetration rate among China's 260 million post-95s young people is as high as 70%. This is also the continuous driving force for beauty brands and merchants to truly bet on the future, accumulate brand and audience assets, and achieve stable growth.

In addition, based on its own product logic, 90% of the traffic on DeWu is free. In other words, even if merchants have just settled in, they don't have to worry about traffic. As long as the products meet user needs and the prices are appropriate, they can quickly increase sales volume without the need to pay extra for traffic, and they can easily make money by returning to the essence of the business.

There is traffic support for each new product, and the wider the product range, the more product traffic there is.

This is more friendly to merchants who have their own sources of goods and have advantages in the supply chain because the richer the product categories, the more traffic they attract, and each product becomes a window to attract consumers.

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