US Beauty Industry Continues Growth-High-End Brands Lead the Way

2025-03-26
US Beauty and Cosmetics Market

Mid-month, several foreign media outlets reprinted a full-year data report on the US beauty and cosmetics market for 2024 by the American market research firm Circana.

The data shows that this is the fourth consecutive year of sales growth for the US beauty industry, with high-end beauty brands standing out the most.

According to Circana, the sales growth rate of high-end beauty products in the US once again exceeded that of mass-market beauty products in 2024, with a year-on-year increase of 7%, reaching $33.9 billion (approximately RMB 246.9 billion).

In contrast, the sales of mass-market beauty products in the US only saw a year-on-year increase of 3%.

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