Tricoci Nutrire-Leading the Scalp Care Market

According to Coherent Market Insights, the global scalp care market is projected to grow at a compound annual growth rate (CAGR) of 7.1%, with its size expected to reach $20.8 billion by 2030.

Tricoci plans to take the lead in this market through its Nutrire brand while enhancing its competitiveness in the high-end beauty segment.

Nutrire entered the pilot phase in the fourth quarter of 2024, launching a pilot program in 13 Tricoci stores in the Chicago area.

These stores are staffed by over 1,000 professional hairstylists, aestheticians, trichologists, and other beauty experts, and they have a base of 170,000 active clients.

To showcase the brand, Tricoci has integrated Nutrire into its retail product portfolio and specifically introduced two scalp care services, lasting 45 and 90 minutes respectively.