Top 10 Brands in the Beauty Industry-Market Trends and Strategies

In the annual TOP 10 brands list, several new faces have emerged. Even brands that were previously listed, such as Miniso and Ennie, have seen significant changes in their rankings.

It is worth noting that although 薇nora (Vi No Na) remains at the top of the popular brands TOP 10, its new product registration and filing volume has declined by 32% year-on-year.

In contrast, the number of new products launched by brands such as Kangaroo Mom has increased, reflecting different market strategies.

In terms of product category layout, skincare still dominates, with facial serums standing out in particular.

As consumer skincare needs continue to upgrade, facial serums, which have a higher technological and R&D threshold, have become an important direction for brands to build competitive barriers.

Typical examples include Pechoin's Ruby Serum and Double Antioxidant Serum.