The Rise of Plant-Based Cosmetics-Market Growth and Consumer Preferences
2024-12-14
As consumers pay increasing attention to the safety and efficacy of cosmetics, brands widely apply gentle, low-irritation plant extracts and rich bioactive ingredients in their products.
The heat of discussions on social media also further promotes this trend.
According to user statistics, the volume of plant ingredient-related topics on platforms such as Xiaohongshu, Weibo, and Douyin continues to rise.
The social media volume of skincare products associated with plant ingredients has increased by 2.25% year-on-year, and the social media interaction volume of makeup products has risen by 23.8% year-on-year.
Data from the User Research Center shows that the number of cosmetic products with plant ingredients continues to grow, reaching 384,900 in March 2024, a year-on-year increase of 26.1%.
Among them, moisturizing products occupy an absolute dominant position, and the growth rate of the freckle removal and whitening track is particularly remarkable.
With the continuous segmentation of the market and the personalized development of consumer needs, the market space for plant ingredient beauty products is also expanding.
In response to different consumer needs, brands have expanded in terms of product efficacy and categories.
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