The Rise of Niche Chinese Salon Fragrances and Innovations in Functional

As the industry develops and consumer demands upgrade, the pursuit of individuality among consumers has become increasingly prominent.

Niche Chinese salon fragrances, with their uniqueness and professionalism, have rapidly risen in the high-end perfume market, becoming an important breakthrough point for industry development.

To seize the leading advantage in the emerging functional perfume sector, some companies are even increasing their R&D investments, focusing on innovations in fragrance dissemination technology.

For example, Coty’s brand INFINIMENT COTY PARIS launched 14 initial fragrances that utilize a unique "molecular halo" fragrance technology, precisely controlling the evaporation of scent molecules, with a lasting fragrance duration of up to 30 hours.