The Rise of Domestic Beauty Brands-A New Era of Personalized Consumption
2025-01-11
According to public data, in 2023, the domestic brand cosmetics market share reached 50.4%, with the market size surpassing that of foreign brand cosmetics for the first time.
Among these, the new trend of national style beauty products is an extremely strong force for growth. Around 2018, the beauty industry welcomed the rise of new domestic products, with the birth and growth of a large number of new national trend brands.
This not only injected new growth momentum and brand spirit into the industry but also allowed us to see the beauty of Chinese culture and brands nourishing each other.
In the current cosmetics market, from basic skincare to full-range makeup, from herbal inheritance to technological skincare innovation, a group of highly representative and influential new national trend brands have emerged.
We have seen that in recent years, brands that have just begun to sprout and grow rapidly possess strong vitality.
They have their own value, can accurately respond to the needs of a new generation, and are more capable of creating consumer trends.
With innovative products, they reshape the beauty market and lead a new era of personalized consumption.
E-commerce Consumption Trends and Market Potential of Vietnam's Gen Z
The 2025 CiE Beauty Innovation Exhibition-A Hub for Emerging Beauty Brands
Related Article
Take the customer service department as an example: 95% of the staff may face elimination, retaining only 5% of employees who possess AI skills.
AI Technology-Balancing Efficiency and Employment in Business Operations
These seemingly contradictory statements, one after another, profoundly reflect the dilemmas and challenges that traditional enterprises face in the AI wave.
AI and Live-Streaming-Transforming the Skincare and Beauty Industry
