The Dawn of Oil-Based Hair Care-New Trends in Scalp and Hair Care
2024-12-11
Hair care is mainly divided into two major categories: hair care and scalp care.
Hair care includes subcategories such as regular conditioners, hair oils, hair masks, etc., while scalp care covers subcategories like scalp oils, scalp scrubs, and pre-shampoo treatments.
In recent years, the oil-based personal care method has become mature, and the hair care industry has entered the stage of oil-based hair nurturing.
According to user data from February 2023 to February 2024, the core category of scalp care on Alibaba's platform is essential oil products, with scalp oils contributing nearly 94.75% of the performance and accounting for 89.88% of sales.
According to user data from February 2023 to February 2024, the core category of scalp care on Alibaba's platform is essential oil products, with scalp oils contributing nearly 94.75% of the performance and accounting for 89.88% of sales.
In addition, essential oil spray products are also emerging. These products make traditional essential oils lighter and thinner.
Besides the previously mentioned Pantene, brands like Lux and Nebe have also launched corresponding products.
The main selling point of these products is their high efficiency and convenience, with a quick spray that turns into a fine mist, absorbing quickly and leaving a refreshing feel.
It is not difficult to see that from the "black technology" of washing and caring for hair to skin-like hair care, from focusing on consumers' emotional needs to capturing the trend of oil-based hair care, major domestic and international brands are advancing hair care products from multiple dimensions such as efficacy, ingredients, and application scenarios.
The "involution" in the billion-dollar hair care category market is inevitable, and a larger market size also means more challenges.
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