The Aesthetic Medicine Trend-A New Era in Beauty Driven by Consumer Demand

2025-01-05

Another reason is that medical aesthetics better meets consumers' urgent needs for efficient, safe, and personalized skincare solutions.

Looking back at the development of the beauty industry in Japan and Europe and America, they all follow a pattern: basic skincare → efficacy skincare → medical aesthetics.

The driving force behind this is the increasing expectation of beauty on the demand side—consumers' expectations for the effectiveness period of products have been shortened from years to months, and then compressed to days. More crucially, the cost of some light medical aesthetic procedures is comparable to that of purchasing high-end skincare products.

For example, a set of Guerlain products may cost around 3000 yuan and last for about half a year, but if converted to a photorejuvenation treatment, it would be 900 yuan per session, and the results are even more superior.

As a result, an increasing number of consumers regard light medical aesthetic procedures as a daily necessity for maintenance, which in turn drives skincare brands to enter the medical aesthetics track.

It is an undeniable fact that more brands span both the cosmetics and medical aesthetics "dual tracks".

However, setting aside the logic of business development, when we look at it from a broader industrial perspective—it is essentially shaping a brand-new beauty and skincare industry.

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