Skincare Innovation-Leading the Market with Medical-Grade Products
2025-03-26
According to data provided by a third-party market research firm, in the 12-month period from February 2024 to January 2025 (MAT), the total sales of face mask products across major e-commerce platforms, including Taobao/Tmall, JD.com, and Douyin, reached 37.11 billion yuan, with a total sales volume of 380 million units and an average product price of 96.9 yuan.
In terms of brand competition, domestic face masks have increasingly demonstrated a competitive edge. In January 2025 MAT, six out of the top 10 face mask brands on Taobao/Tmall were domestic brands.
Around 2016, Korean face masks had created a cluster-like growth miracle in China. However, today, the popularity of Korean face masks has gradually faded and even disappeared.
Formerly well-known Korean face mask brands such as Dr. Jart+, Hanyul, Mizon, and Mediheal have seen a significant decline in their market presence in China.
Yoozoo Technological Innovation-Advancing Skincare with Medical Research
Domestic Brands Dominate Douyin Face Mask Market
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