SENSAI's Journey in China-Market Entry Growth and Brand Strategy

SENSAI officially entered the Chinese market in 2021. This year, Kao adjusted its strategy and took the Hainan duty-free shop as an opportunity to put SENSAI on the shelves of duty-free shops in major airports across the country. In the same year.

Tmall flagship store was opened and officially introduced to the Chinese market through the CIIE. After two years of operation, SENSAI has gained a certain popularity among Chinese consumers. So far, SENSAI has more than 55,000 fans and more than 200,000 comments from netizens.

The landing of SENSAI in China's offline channels is of great significance to Kao Group. It not only fills the gap of Kao Group's high-end brands in the Chinese market, but is expected to bring new growth points for Kao.

Ikuko Sakurai, SENSAI's general manager, says the first step is to get Chinese consumers to understand the brand concept and focus on creating a brand image that distinguishes it from competitors.

Second, SENSAI aims to create strong and easy-to-understand product information so that consumers in China can better understand the benefits of SENSAI products.