Rising as China's Leading Domestic Color Cosmetics Brand

Today, international brands dominate the Chinese color cosmetics market. Mao Ge Ping is the only domestic brand among the top 15 high-end brands in China.

From 2021 to 2023, its operating revenue increased from 1.577 billion yuan to 2.886 billion, yuan and net profit rose from 330 million yuan to 664 million yuan, with a compound annual growth rate (CAGR) of 35.3% and 41.6% respectively.

In the first half of 2024, the company's revenue and net profit were 1.972 billion yuan and 492 million yuan respectively, up 41% year-on-year.

The company has completed the transformation from a single best-selling product to a multi-product matrix and has formed a dual product structure of color cosmetics and skincare.

Currently, the two categories maintain a stable ratio of 6:4, advancing towards the strong brand stage.