Perfume Leads US High-End Beauty Market Growth in 2024

In 2024, perfume was the fastest-growing category in the US high-end beauty market. This was evident both from the 12% year-on-year increase in sales and the double-digit growth in sales volume.

"For the first time in 2024, perfume became the second-largest category in the US high-end beauty market," Circana noted. In the mass market as well, it was the fastest-growing category in terms of sales.

Compared to the strong performance of perfume, skincare emerged as the weakest-growing category in the US beauty industry in 2024. According to Circana's report, in the high-end beauty market, skincare sales increased by only 2%, with a slightly faster growth in sales volume.

Similarly, in the mass market, this category also saw "smaller growth" in both indicators.