New Pore-Cleansing Product-Innovation Driven by Young Consumer Insights

On February 14, 2025, the Kao Cosmetics business launched a new pore-cleansing facial product under its skincare brand freeplus—the freeplus Pore Cleansing Powder.

This new product is not only a profound insight into and precise grasp of the needs of young consumers but also demonstrates Kao's outstanding capabilities and relentless pursuit in product research and innovation.

Facing the common pore-related issues among the younger generation, such as clogged pores, oily skin, acne, enlarged pores, and accumulated keratin, which not only affect skin health but also bring many inconveniences to their daily lives, freeplus has developed this new cleansing product to effectively address these issues, relying on its scientific research capabilities.

The packaging of this new product incorporates the popular blind-box concept and introduces the brand's own IP character, Fufu Baby.