Lip Makeup Market-Growth Trends and Consumer Insights

2025-03-28
Market Size

According to data from the "2024-2025 China Lip Makeup Industry Research and Consumer Insights Report" released by iiMedia Research, the market size of lip makeup products in China is on an upward trend.

Reaching 26.28 billion yuan in 2023 and is expected to hit 37.95 billion yuan by 2028. Clearly, in the post-pandemic "universal mask-wearing" market, lip makeup is gradually recovering.

Additionally, data from a third-party market research firm shows that during the rolling annual period from February 2024 to January 2025 (MAT), the total sales of lip makeup products on Taobao/Tmall, JD.com, and Douyin reached 20.22 billion yuan, with a sales volume of 29.88 billion units and an average transaction price of 67.7 yuan.

High-End Beauty Products Outpace Mass Market in US

Lip Makeup Market-Brand Presence and Sales Insights

Related Article

image
Take the customer service department as an example: 95% of the staff may face elimination, retaining only 5% of employees who possess AI skills.
AI Technology-Balancing Efficiency and Employment in Business Operations
2025-08-29
image
These seemingly contradictory statements, one after another, profoundly reflect the dilemmas and challenges that traditional enterprises face in the AI wave.
AI and Live-Streaming-Transforming the Skincare and Beauty Industry
2025-08-16
image
Cosmetic packaging tubes are designed to fit seamlessly into this modern lifestyle. Their lightweight and compact nature makes them easy to carry around in a purse, gym bag, or even a pocket.
The Versatility of Cosmetic Packaging Tubes-Why They are a Staple in Beauty
2025-08-14
image
As one of the first international fragrance companies to enter the Chinese market, Aberxin has always implemented the "Made in China for China" strategy.
Aberxin-Localized Production and Innovation in the Fragrance Market
2025-06-25