Lip Makeup Market-Brand Presence and Sales Insights

It is worth noting that among the top 10 lip makeup brands across these platforms, only the Korean brand 3CE made the list. In 2018, L'Oréal Group announced the acquisition of NANDA, the parent company of STYLENANDA, making 3CE a brand under L'Oréal.

With the support and operation of L'Oréal Group, 3CE remains one of the few Korean makeup brands that still have a significant presence and influence in the Chinese market.

Regarding the sales situation of lip makeup products, on the JD.com platform, the primary purchasing scenario for lip makeup products is gifting. Lip makeup gift sets from well-known international brands are more favored by consumers, with price ranges between 208.5 yuan and 1,580 yuan. 

Overall, in the lip makeup market, foreign brands hold a certain advantageous position. However, domestic brands such as into you and YaoSe are also gaining increasing market presence.