Leading the Chinese Cosmetics Market with Professionalism and Innovation

2025-01-12

At present, China has become the world's second-largest cosmetics consumption market, showing a robust market demand and huge market potential.

Data from the National Bureau of Statistics shows that in 2023, the total retail sales of cosmetics in China amounted to 414.2 billion yuan, an increase of 5.1% year-on-year.

In April 2023, the total retail sales of cosmetics had the highest growth rate throughout the year, up by 24.3% year-on-year.

Since its establishment, Fox Fairy has always steadfastly adhered to the sacred mission of "using professionalism to help more people have good skin." Relying on its excellent business strategies and outstanding market performance, it has achieved remarkable results in the past two years.

Its performance growth has reached as high as 130%, with the monthly average GMV of a single store breaking through one million yuan, and the space efficiency is several times higher than the industry average. These impressive figures not only reflect its strong development momentum but also highlight the brand's competitiveness in the market.

What's more important is that Fox Fairy has been honored with the title of "the best-selling skincare chain retail collection store brand in China" certified by Euromonitor (the data was collected based on the total retail sales of goods in all stores of skincare chain retail collection store brands in Mainland China in 2023, mainly focusing on skincare products, with no less than 10 stores in total, and the survey was conducted in February 2024).

This honor is undoubtedly a strong proof of its leading position in the industry.

The 2025 CiE Beauty Innovation Exhibition-A Hub for Emerging Beauty Brands

Azelaic Acid- The Rising Star in Cosmetics