Laneige-The Glamour and Innovation of Glass Lip Gloss Tubes

In 2024, Laneige completed a brand refresh, introducing the new brand philosophy of "OPEN TO WONDER—Ignite the Beauty of the Frontier with Imagination."

This further strengthens its positioning as a young, high-end, and highly effective skincare brand. Laneige aims to revitalize the healthy beauty of the skin through "imagination" and "innovation."

Since its establishment, Laneige's philosophy of "imagination" has been a constant thread.

Starting with the first generation of sleeping mask, the brand has continuously broken conventions and revolutionized beauty and skincare concepts based on consumer insights and real needs.

While pushing the boundaries of research and development and illuminating the beauty of the frontier, Laneige also encourages consumers to embrace imagination and explore more possibilities of beauty.