Hybrid Products Drive US Color Cosmetics Market Growth in 2024

According to Circana, in 2024, the sales of color cosmetics in the US market grew by 5%, maintaining its position as the largest category in the high-end beauty market.

Among these, lip cosmetics were the best-performing category in 2024, with sales increasing by 19%, primarily due to the popularity of "hybrid" products that combine skincare benefits, such as lip oils and lip balms.

Circana noted that hybrid products are characterized by their ability to "provide makeup while also offering skincare." Over the past year, high-end facial color cosmetics that have or claim to have moisturizing, whitening, and skincare effects outperformed skincare products with the same benefits, highlighting the significance of the "hybrid" trend in the US cosmetics market.