How GuYu Emerges as a Dark Horse in the Skincare Market

''Whitening'', as an important niche in the skincare domain, has become a fiercely contested battleground. Both domestic and international brands have been making strategic moves, while emerging forces continue to pour in. 

In this highly competitive, trillion-yuan red ocean market, the emerging domestic brand ''GuYu'' has risen to prominence with its exclusive ingredient "Aurora Licorice", becoming a dark horse in the industry that has captured widespread attention.

Over the past two years, the whitening skincare market has seen rapid growth. In 2024, the market size for whitening and freckle removal reached 106.919 billion yuan, forming a trillion-yuan red ocean market.

However, as consumers' understanding of skin science deepens, whitening skincare has long surpassed the superficial need for surface coverage and now focuses on deep conditioning and root-cause improvement.