Hermès' Rapid Growth in Beauty Sector-Sales Milestones and Future Prospects

Since March 2020, when Hermès launched its first lipstick collection, Rouge Hermès, and announced its entry into the beauty sector, the group's beauty business has been on a rapid growth trajectory.

In 2021, the sales of Hermès' Perfume and Beauty division increased by 46.4% year-on-year. In 2022, the division's sales grew by 15% to €448 million (approximately RMB 3.4 billion).

In 2023, the division's revenue reached €492 million (approximately RMB 3.7 billion), a year-on-year increase of 11.7%.

In 2024, the upward trend of Hermès' Perfume and Beauty division continued, with an 8.7% increase in sales, reaching €535 million (approximately RMB 4.1 billion).

This new fragrance complemented the strong sales of flagship products such as Terre d'Hermès, as well as new releases like Hermessence Oud Alezan and H24 Herbes Vives.