Function Transforms the Spring Festival Shopping Experience

In the Spring Festival of 2025, the "gift sending" function launched by wechat takes the "little blue bag" as the carrier to move the traditional gift scene into the social ecology. 

The function has been on the line for a month, and the data released by the wechat team shows that the demand for "small blue bags" during the Spring Festival is strong, which has driven the sales of high gift attributes such as beauty, food and drink, and successfully transformed the "New Year flavor" into "traffic flavor". 

In this cooperation, the "Red waist Flower Limited gift box" promoted by Hanshu mainly combines the brand's iconic "Hanshu Red" with non-heritage flower hair elements to convey the Spring Festival meaning of "accompanied by flowers and continuous good luck", accurately anchoring the Spring Festival gift scene, and becoming an explosive model of social e-commerce beauty products during the Spring Festival.