Evolution of China Domestic Perfume Industry

The rise of the "he-economy" has also become an auxiliary force for its upward development, as men's awareness of beauty is constantly increasing.

iResearch Consulting indicates that nearly 60% of male consumers spent more than 1,000 yuan in the cosmetics field in 2023, and 61.6% of male consumers believe that they are in great need of image management.

Looking at the current development of domestic perfumes, the industry has entered the 2.0 era and is attempting to compete for the say in Eastern fragrances in a market dominated by Western styles.

Thanks to strong product capabilities and brand influence, domestic cosmetics groups are gradually occupying an important position in consumers' minds.

At the same time, domestic perfume brands are also deeply exploring local cultural elements and exploring unique Eastern fragrances with a distinctive national style, forming a differentiated development path.