Cosmetics Retail Sales-A Challenging Year in Review

On January 17th, the National Bureau of Statistics released the latest data on retail sales of consumer goods.

Among them, the retail sales of cosmetics in December last year amounted to 34.5 billion yuan, with a slight year-on-year increase of 0.8%.

For the entire year of 2024, the retail sales of cosmetics reached 435.7 billion yuan, with a year-on-year decline of 1.1%.

The "report card" of cosmetics retail sales over the past year undoubtedly further confirmed the "chill" felt by the industry.

According to the data released by the National Bureau of Statistics, in December 2024, the total retail sales of consumer goods reached 451.72 billion yuan, with a year-on-year growth of 3.7%.

For the entire year of 2024, the total retail sales of consumer goods amounted to 4,878.95 billion yuan, an increase of 3.5% over the previous year.

It is evident that, whether in December last year or for the whole year, the retail sales of cosmetics failed to outperform the overall market.