Cosmetics Market-Stable Growth-Rising Brand Power-and Policy Support
2025-02-24
In 2024, the total transaction value of China's cosmetics market reached 1.073822 trillion yuan, with a year-on-year increase of 2.8%.
Meanwhile, based on the top 1,000 online transaction brands as sample data, the transaction value share of Chinese cosmetics brands accounted for 55.2% in 2024, up by 2.9 percentage points year-on-year.
This fully demonstrates that the development of China's cosmetics industry is stable with progress and continuous growth, and the results of high-quality development are remarkable.
Brands with transaction values in the hundreds of millions are increasing rapidly, with over 65% maintaining positive growth.
Outdated production capacities are being phased out at an accelerated pace, and the structure is continuously being optimized.
Behind all these changes lies the result of the scientific regulation by the National Medical Products Administration, the promotion of consumption by the Ministry of Commerce, and the policies of improving quality and efficiency by the Ministry of Industry and Information Technology.
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