China Perfume Industry Boom-online Expansion

In recent years, the scale of China's perfume industry has been expanding at an accelerating pace, with its penetration rate gradually increasing.

Public data shows that the Chinese perfume market size grew from 15 billion yuan in 2018 to 26 billion yuan in 2023, and is projected to reach 32.66 billion yuan in 2024.

Against this backdrop, since 2024, at least more than 20 companies have entered the perfume category.

The growth of internet information and influencer-driven traffic has significantly boosted the online channel's contribution to the industry's high growth.

Data from a professional cosmetics research institute indicates that the online perfume market size in China reached 6.3 billion yuan in 2023, with a compound annual growth rate of 25%.

At the same time, emotional consumption has also driven the rapid development of the "olfactory economy." Surveys show that 68.5% of perfume consumers are women.