Biore Brand Launches New Sun Protection Products

On February 19, 2025, an interactive launch event themed around "decoding sun protection power" was held at the School of Management, Fudan University in Shanghai.

With the participation and witness of young idols, well-known bloggers, professionals, student representatives, and other participants, the Biore brand under Kao Corporation officially announced the research results of the "Global Real-Environment Sun Protection Power Survey" in its first stop, Lhasa.

The brand also unveiled its new vision, aiming to introduce products that meet diverse sun protection needs and help people effectively guard against UV damage.

Ms. Liu Yanqing, Director of Kao (China) Research and Development Center, also provided a detailed introduction to Kao's sun protection technology.

She explained that the even distribution of sunscreen film on the skin surface is a key factor in ensuring effective sun protection.