Behind the Numbers-The Growing Shampoo Market and the Scalp Care Trend

Behind the "volume", in fact, reflects the continuous expansion of the shampoo market scale and the steady growth of corporate shampoo performance,

according to the forecast of Fortune Business Insights, the global shampoo market will usher in significant growth,

is expected to jump from $34.46 billion in 2023 to $56.54 billion in 2032. The compound annual growth rate was 5.71%.

If you turn your attention to the Chinese market, it can also be confirmed that the data of the first Leopard Research Institute shows that the size of China's hair care market has steadily climbed from 43.39 billion yuan in 2017 to 65.5 billion yuan in 2023, and is expected to reach 82.79 billion yuan in 2027.

Meanwhile, the topic of scalp care is heating up. According to the data released by Jingdong Supermarket, the attention of "scalp care" has achieved an astonishing 749% growth this year.