Beauty Market-Rational Consumption and Scientific Skincare
2024-12-22
As the world's largest consumer of cosmetics, China's beauty market has been undergoing subtle changes in recent years.
On October 19th, Yan Jiangying, the chairman of China Fragrance and Flavor Association and a medical doctor, pointed out in a speech that the Industry Research Center of
China Association of Fragrance Flavor and Cosmetics Industry organized experts and relevant institutions to analyze and count the transactions of various channels of cosmetics in China in 2023.
The scale of China's cosmetics market is 1044.545 billion yuan, making it the world's largest national market for cosmetics consumption.
The China Fragrance and Flavor Association stated that skincare consumers in 2024 are showing a new trend of "rational consumption and self-focus.
" Consumers pay more attention to the ingredients and formulations of skincare products, as well as the cost-performance ratio when purchasing them.
In addition, consumers' demand for scientific skincare is also continuously strengthening, with more and more consumers beginning to focus on whether products have scientific experimental data to support them."In the past, consumers pursued foreign brands, thinking it was a symbol of status and could bring better skincare experiences.
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