Analysis of GMV Growth for Beauty Brands on DeWu Platform
2024-12-23
Official data from DeWu shows that in the past year, the GMV of beauty and personal care brands has increased by 154% year-on-year, with new merchants growing by 161%;
the number of active merchants has increased by 124%, and merchants with GMV over 100 million have doubled year-on-year.
On DeWu, merchants can achieve explosive growth by continuously providing products that meet the diverse needs of the platform's young users, such as high-end cosmetics,
On DeWu, merchants can achieve explosive growth by continuously providing products that meet the diverse needs of the platform's young users, such as high-end cosmetics,
domestic trend items, and emerging niche categories.
High-end cosmetics are a strong suit for DeWu, accurately reflecting the platform's characteristic of high average order value in beauty consumption.
High-end cosmetics are a strong suit for DeWu, accurately reflecting the platform's characteristic of high average order value in beauty consumption.
During this year's Qixi promotion period, the GMV of international brands such as YSL, Chanel, Dior, and Lancôme all exceeded the 10 million mark,
with year-on-year growth of over 180%, among which YSL's growth exceeded 220%. Additionally, DeWu revealed that domestic beauty brands such as Hua Zhi Xiao, Gu Yu, and Han Shu have all broken the million mark in GMV, with year-on-year growth rates reaching 850%, 200%, and 450% respectively, achieving a comprehensive sales explosion.
Among the new high-end brands, THE GINZA/Ginza, by Kilian, and Le Labo have all seen year-on-year growth exceeding 150%.
Beauty Market-Rational Consumption and Scientific Skincare
Young User Base Drives Growth of Beauty Brands on DeWu Platform
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