A New Era in Beauty-The Potential and Applications of Foam Spray Bottles

2025-01-03

As of now in 2024, there have been 17 financing events in the medical aesthetics and light medical aesthetics fields, with known investment and financing event amounts exceeding 1.2 billion yuan.

The impact of these deployments on the growth of the beauty market will require time to verify.

However, behind the brand and capital's watchful eyes, a noteworthy signal is that a new beauty and skincare ecosystem is quietly and gradually taking the stage in history.

Although many brands (companies) are just starting in the medical aesthetics track, the market already shows a trend of rapid expansion: Firstly, they focus on the "post-professional beauty repair" track, mainly promoting "medical dressings," capturing the most core needs and the most marketable categories.

Secondly, some companies/brands have extended their layout in the medical aesthetics field to the channel end, which means the integration of resources and platform-based operations have begun.

In terms of channel construction, the aforementioned brands and products have basically entered professional medical aesthetic institutions.

For example, the high-end anti-aging brand Aikeman, under the umbrella of Better Life, has cooperated with high-end medical aesthetic chain institutions such as Zhuozheng Medical and Aoma Starlight, with the number of national dual beauty institutions exceeding 600.

In business competition, once the competition in the track moves from brands and products to the channel level, it means that there are more aggregated industry chain terminals, more players entering the game, and the competition shifts from single-point efforts to coordinated operations.

This is also a sign that a (sub-segment) market is gradually maturing.

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