A New Chapter in Luxury Skincare

On October 17, Hengshan Road, Shanghai, in the depth of European-style buildings and tall and lush French plane trees,

Kao Group's high luxury skin care brand "SENSAI silk-and-shine" flagship store arrived late, which originally planned to land in Shanghai in 2022, SENSAI China's first flagship store, because of the epidemic delay to today.

The whole store is presented with Japanese aesthetics. Kao hopes to take the flagship store as a starting point to bring the brand value and consumption experience of "exquisite and delicate life" to Chinese consumers.

According to the established strategy, SENSAI hopes to create a flagship store in Shanghai that can target the target audience, and through word of mouth, make potential customers interested in the store and the brand, and then generate a desire to punch the card.

For high-end brands, offline physical stores that provide experiential value are the most important channel, and SENSAI believes it is important to increase the touch point with consumers, so that customers can not only experience the product, but also receive the brand value through the five senses.