The Rise and Growth of Chinese Beauty Brands in Vietnam's Market
2025-01-08
After reviewing a vast amount of data, we found that the most popular price range for Chinese-made cosmetics in Vietnam is between 200,000 and 350,000 Vietnamese dong.
According to a report by the global market research company Mintel, in the overall Vietnamese cosmetics market, the price range of 200,000 Vietnamese dong (approximately 57 RMB) to 500,000 Vietnamese dong (approximately 143 RMB) accounts for 34% of the total revenue, the largest share.
This means that Chinese companies have tapped into the largest segment of the Vietnamese cosmetics market. Specifically, the top five Chinese domestic cosmetic brands that are most sought after by Vietnamese consumers and have the highest online channel order transaction volumes include: Focallure, Colorkey, Judydoll, Perfect Diary, and Zeesea.
These brands sell products such as lipsticks, eyeshadows, foundations, powders, mascaras, eyeshadow palettes, eyebrow pencils, and facial masks. By August 2024, the total transaction volume of the top five Chinese cosmetic brands reached 84.9 billion Vietnamese dong, a 180% increase compared to September 2023.
Data analysis company YouNet ECI stated that the growth momentum of Chinese cosmetics in Vietnam will only get stronger.
Another Vietnamese industry professional is also optimistic about the future of China's domestic cosmetics market, predicting that demand for these affordable cosmetics will continue to grow in the last quarter of this year and during the Spring Festival of 2025.
The Rise of Chinese Beauty Products in Vietnam's Market
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