Pechoin Cosmetics Clears Allegations-Sees 500% Sales Surge in Live Broadcast
2024-12-05
On November 20th, a blogger reported that Pechoin cosmetics were suspected of adding prohibited ingredients, which quickly made it to the hot search.
Subsequently, the Shanghai Municipal Drug Administration stated that after filing and investigation, no violations were found.
After the public opinion turned around, reporters from Upstream News noticed that from 6 a.m. on the 20th to 5 p.m. on the 21st, Pechoin's official flagship store live broadcast had exceeded 35 hours, and Pechoin officially released more than 10 videos to explain the incident. During this period, a large number of fans flocked to Pechoin's official flagship store live broadcast room, expressing their "support for domestic products," and the daily sales of the live broadcast room surged by 500%.
Upstream News reporters also contacted Pechoin's public relations department, but had not received a response by the time of publication, and the live broadcast continued.
According to relevant data platforms, on the 20th, the cumulative number of views of Pechoin's official flagship store exceeded 780,000, the maximum number of people in the live broadcast room reached 2,728, and the sales volume was between 1 million and 2.5 million yuan. Looking at the daily sales volume from the most recent week, there was a surge of 500%.
Global Fragrance Market Growth and Key Players' Performance
'Nykaa's Q2 2024 Revenue and Profit Surge, Led by Beauty Department Growth'
Related Article
Take the customer service department as an example: 95% of the staff may face elimination, retaining only 5% of employees who possess AI skills.
AI Technology-Balancing Efficiency and Employment in Business Operations
These seemingly contradictory statements, one after another, profoundly reflect the dilemmas and challenges that traditional enterprises face in the AI wave.
AI and Live-Streaming-Transforming the Skincare and Beauty Industry
