“Pantone's 2025 Color of the Year: Mocha Mousse”
2024-12-28
Based on our desire for everyday pleasure, PANTONE 17-1230 Mocha Mousse expresses a considered indulgence that is sophisticated and rich, yet not pretentious.
It expands our perception of brown from humble and earthy to embracing ideals and luxury.
With its understated elegance and natural refinement, it presents a restrained and tasteful charm.
As a classic brown, it envelops us with sensory warmth," said Leatrice Eiseman, executive director of the Pantone Color Institute.
The selection process for Pantone's Color of the Year involves comprehensive consideration and trend analysis.
For the annual selection, Pantone's global team of color experts conducts a worldwide search for new color influences.
The scope of the investigation includes the entertainment industry and film production, art collections and emerging artists, fashion, design fields, ideal tourist destinations, and new lifestyles.
In 1999, Pantone released its first Color of the Year—Cerulean Blue.
It is reported that Pantone's Color of the Year expresses a global mood and attitude, with the institution attempting to reflect collective aspirations with a single, unique hue.
CBO, after reviewing the last ten years of Pantone's Colors of the Year, found that in the post-pandemic era, words like "hope," "softness," and "stability" are repeatedly mentioned in the meanings represented by Pantone's Colors of the Year, with most colors emphasizing the relationships between people.
For example, the key phrase for Pantone's 2025 Color of the Year, "Mocha Mousse," is "a desire for comfort and harmonious emotions." Before 2020, "vitality," "energy," and "creativity" were more frequently mentioned.
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