New Trends in Men's Skincare-The Rise of Face Creams and Lip Care
2024-12-16
The latest report from Artern shows that from October 2023 to September 2024, among the men's skincare subcategories, men's face cream had the most impressive growth in voice volume, with a year-on-year increase of 175.6%, mainly concentrated in the autumn and winter seasons and during the launch of new products.
Notably, this year's pre-Double 11 planting was significant, with a 55.4% year-on-year increase in the volume of commercial deployment works.
From May 2023 to April 2024, in the men's skincare subcategories, the facial cleanser category held the largest market share, followed by men's facial creams, men's lip balms, and men's toners.
It is worth mentioning that although the facial cleanser category has the highest market share, its filing numbers and sales on Douyin are both slowing down year-on-year. In contrast,
the sales of men's facial creams and lip care on Douyin saw significant year-on-year increases of 359.65% and 1026.69%, respectively, with filing numbers increasing by 30.03% and 105.84%, respectively.
It is evident that the men's facial cleanser category, as the most core category, has a mature market that is approaching saturation,
while categories such as men's facial creams and lip care still have significant gaps and room for development.
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