L'Oréal's Tech Innovations-From Hair Dryers to Skin Care Devices

L 'Oreal also showcased the L 'Oreal PRO brand AirLight Pro hair dryer at the show. It can be seen that only half of the area of the air outlet of the hair dryer is the air outlet hole, and the remaining half is occupied by a ring of LED lights.

It is worth mentioning that the core technology in this hair dryer, infrared light technology, comes from the Chinese startup company Zuvi.

Not only in the field of hair, L 'Oreal Group also has "technology hard goods" in the field of skin care.

In 2022, L 'Oreal's brand Lancome for the Chinese market, the exclusive launch of Lancome Blue Pure beauty dual optical beauty instrument, products with LED light therapy soft wave, with skin care, fade the role of fine lines and wrinkles.

Obviously, in the increasingly fierce competition in the beauty market, consumers tend to be rational at the moment, "black technology" is becoming a new field of competition for international beauty giants.