Innovative Flip-Top Covers: Shanggong's Path to Success
2025-01-18
Four years ago, we launched a product that became a huge hit, with demand outstripping supply. We couldn't even take a break during the National Day holiday.
However, it was quickly copied by many competitors, and the price plummeted rapidly, eventually leaving us with no sales." Since then, Liang Qiquan realized that products that can be easily seen through and imitated are not worth investing in.
After that, Shanggong allocated more resources to the research and development of a series of functional flip-top covers.
For example, the silicone valve flip-top cover achieved controllable dosage, reducing waste and residue; the oxygen-free flip-top cover effectively prevented air backflow, extending the lifespan of the material; in addition, there were anti-theft flip-top covers, cleansing massage covers, seesaw covers, child safety covers, and so on, which gradually became Shanggong's flagship products.
In the innovation of these products, Shanggong always oriented itself towards market demand and user experience. Liang Qiquan introduced the DFM (Design for Manufacture, design for manufacturing) concept, which is widely used in the precision industry and electronics industry, integrating the above considerations into the entire development and production process from the source of design.
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