Hermès Group Regional Performance and Commitment to Core Values

 It is worth noting that, despite a decline in customer traffic in Greater China since the end of the first quarter last year, the Asian market, where China is located, remains the main region.

The report shows that in 2024, the full-year sales of Hermès Group in Asia (excluding Japan) reached €6.648 billion (approximately RMB 50.5 billion), with a year-on-year increase of 7%, making it the largest regional market.

The Americas followed with full-year sales of €2.865 billion (approximately RMB 21.8 billion), up by 15% year-on-year. Europe (excluding France) came next, with a full-year revenue of €2.147 billion (approximately RMB 16.3 billion), up by 19% year-on-year.

He emphasized that, despite a more uncertain economic and geopolitical environment, the brand remains committed to its core values of long-term development based on quality, creativity, and craftsmanship.