Growth and Diversification Trends in China's Men's Skincare Market
2024-12-18
According to the data released by the Prospective Industry Research Institute in the "2022-2027 China Skincare Industry Production and Sales Demand and Investment Forecast Analysis Report," the market size of China's male skincare market exceeded ten billion for the first time in 2022, with a compound annual growth rate of 16.26% over the next five years.
This implies that male skincare is expected to achieve a doubling growth by 2026.
Specifically, the consumer group, mainly young men from Generation Z, has a high acceptance and enthusiasm for exploration.
Influenced by the evolution of the times and social media marketing, they are willing to explore the field of light makeup for men on the premise of doing basic hygiene in daily life, such as BB cream, eyebrow pencil, lip gloss, etc.
The mature male group, as another major force in the male beauty industry, focuses on whether their image is neat and appropriate.
For example, male consumers in first and second-tier cities (especially white-collar workers) are gradually transitioning from using oral sprays, face masks, and eye creams to hair styling, perfumes, deodorants, and other head and body care products, expanding the "face value business" for men.
The emergence of new demands for male skincare will also drive the male beauty and personal care market towards diversification and segmentation.
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